By: Seth Resler Jacobs Media Strategies Social media can be a powerful tool for radio stations if it’s used as part of a Content Marketing strategy. Think of your website as a radio station. Just as you are continually airing content on your radio station — songs, DJs, contests, etc. — to attract an audience,… read more
By: Jeffrey Hedquist Hedquist Productions, Inc. www.hedquist.com Clients, advertising agencies, producers, broadcasters, and writers – have all (me included) done it. It’s a common, but detrimental mistake: Including more than one call to action in a commercial. Multiple call to actions can work in print and can occasionally work on TV, but attempting it on radio… read more
Last week, we wrote that WCMU Public Radio (Mt. Pleasant) was hosting a listener party to celebrate Garrison Keillor’s retirement from “A Prairie Home Companion.” We have since learned that Michigan Radio in Ann Arbor is also hosting a listener party: After more than 40 years, Garrison Keillor is stepping down as the host of… read more
All television stations that are using Enhanced Electronic Newsroom Technique (ENT) to caption their news programs should regularly review their compliance with the Federal Communication Commission’s (FCC’s) rules, promptly respond to consumer feedback, and implement technical solutions to improve service to viewers who are deaf or hearing-impaired. Failure to comply could lead to FCC fines,… read more
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The Michigan Public Radio Network has completed its transition from MSU-hosted email, listserv, and FTP services to services now operating under its own management. The transition started in May with Email and listserv functions moving to cloud-based Google Apps. This past weekend, MPRN’s FTP site, used for swapping audio and other files between member stations,… read more
MAB ABIP inspector R. Dale Gehman has issued the following advisory. Please review your EAS equipment immediately to assess your situation. If you need further assistance, feel free to contact the MAB at (800) 968-7622. CLIENT MEMO: R. Dale Gehman – GC&C – June 20, 2016 A new set of EAS Rules and Guidelines adopted… read more
The MAB has learned that Renwood Carl “Ren” Flagg passed away on June 14 at the age of 78. Flagg was a longtime broadcast engineer in Michigan, starting in 1961 as a transmitter engineer with WWTV/WWUP-TV in Cadillac and Sault Ste. Marie. In 1967, he joined WJRT-TV in Flint as an engineer overseeing studio operations… read more
On June 17, Blarney Stone Broadcasting’s WQON-FM (Grayling) hosted an on-air forum on energy moderated by station co-owner Jerry Coyne, featuring local leaders from the energy community. Sheryl Coyne, President of Blarney Stone Broadcasting, said her radio network is proud to serve as host of such an important event designed to educate listeners on the… read more
By: John C. Lund The Lund Consultants, Inc. www.lundradio.com Many companies make cell phones and computers, but Apple managed to cut a unique path that led to sales numbers all other companies covet. In the process, the Apple name gained strength as the “i” moniker became a marker for innovation. Apple has mastered standing out in… read more