Category: June 2016

Clear & Simple Call to Action

By:  Jeffrey Hedquist Hedquist Productions, Inc. Clients, advertising agencies, producers, broadcasters, and writers – have all (me included) done it. It’s a common, but detrimental mistake: Including more than one call to action in a commercial. Multiple call to actions can work in print and can occasionally work on TV, but attempting it on radio… read more

Michigan Radio Holding Garrison Keillor Celebration

Last week, we wrote that WCMU Public Radio (Mt. Pleasant) was hosting a listener party to celebrate Garrison Keillor’s retirement from “A Prairie Home Companion.”  We have since learned that Michigan Radio in Ann Arbor is also hosting a listener party: After more than 40 years, Garrison Keillor is stepping down as the host of… read more

NAB Reminder: Enhanced Electronic Newsroom Technique Best Practices

All television stations that are using Enhanced Electronic Newsroom Technique (ENT) to caption their news programs should regularly review their compliance with the Federal Communication Commission’s (FCC’s) rules, promptly respond to consumer feedback, and implement technical solutions to improve service to viewers who are deaf or hearing-impaired. Failure to comply could lead to FCC fines,… read more

MPRN Completes I.T. Transition

The Michigan Public Radio Network has completed its transition from MSU-hosted email, listserv, and FTP services to services now operating under its own management. The transition started in May with Email and listserv functions moving to cloud-based Google Apps.  This past weekend, MPRN’s FTP site, used for swapping audio and other files between member stations,… read more

Longtime Broadcast Engineer Ren Flagg Passes

The MAB has learned that Renwood Carl “Ren” Flagg passed away on June 14 at the age of 78.  Flagg was a longtime broadcast engineer in Michigan, starting in 1961 as a transmitter engineer with WWTV/WWUP-TV in Cadillac and Sault Ste. Marie. In 1967, he joined WJRT-TV in Flint as an engineer overseeing studio operations… read more

WQON-FM Hosts Radio Forum on Energy

On June 17, Blarney Stone Broadcasting’s WQON-FM (Grayling) hosted an on-air forum on energy moderated by station co-owner Jerry Coyne, featuring local leaders from the energy community. Sheryl Coyne, President of Blarney Stone Broadcasting, said her radio network is proud to serve as host of such an important event designed to educate listeners on the… read more

Stand Out From The Crowd

By: John C. Lund The Lund Consultants, Inc. Many companies make cell phones and computers, but Apple managed to cut a unique path that led to sales numbers all other companies covet. In the process, the Apple name gained strength as the “i” moniker became a marker for innovation. Apple has mastered standing out in… read more