Browsing: Legislative Update

Reminder:  Lowest Unit Rate for November Election in Effect

Reminder: Lowest Unit Rate for November Election in Effect

On September 7, the lowest unit rate window for the upcoming November election went into effect. During this window, broadcasters cannot charge candidates any more for advertising than the broadcaster’s Lowest Unit Rate for advertising time of the same class run during the same daypart. MAB’s Washington legal counsel David Oxenford posted an articlereminding broadcasters… read more