Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

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    On September 30, Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) held a virtual JOBfest on the 9&10 News Facebook page.  The JOBfest was a streaming presentation by prominent employers from across Northwestern Michigan! Viewers were invited to login to Facebook to explore new opportunities.  Participating employers include: My Green Fills/Member Boxes; Blarney Castle Oil and Propane; Northern Michigan… read more

  • Federal Judge Orders Census Counting to Continue to October 31

    A federal judge in California on Thursday (9/24) ruled that the 2020 Census will not end on September 30 as previously planned, but will and instead be extended to conclude on October 31. The Trump administration filed a notice on Friday (9/25) to appeal that decision, according to a report on NPR. Michigan Census 2020… read more

  • Entercom Holds Radiothon to Raise Money for Detroit Police Athletic League

    On September 21,  Entercom/Detroit radio stations teamed together for the “Step Up to The Plate” Radiothon from 6 a.m. to 7 p.m. The Entercom stations highlighted special prizes for donors every hour and brought stories about the great work PAL does in the community. The first 25 people to donate $1,000 received dirt from the… read more

  • WSAQ Raises Nearly $150K in Community Roofsit

    Radio First/Liggett Communication’s WSAQ-FM (Port Huron) has raised a record $148,405 to benefit the Child Abuse and Neglect (CAN) Council. Q Country 107 WSAQ morning show host Matt Markham has spent this past week living on top of the MI Mutual Mortgage Building, soliciting donations for the CAN council. Markham told WJBK-TV that “We all… read more

  • WTLZ Holds Annual ‘Family Affair’ School Supply Giveway

    On September 5, Alpha Media’s WTLZ-FM (Saginaw) held its second annual “Family Affair” school supply giveaway at the Dow Events Center. This year, it was a drive-thru event to pass out school supplies. In an interview with WNEM-TV, afternoon personality Yvonne Daniels said, “We know that it takes a village to take care of children… read more

  • WCMU Public Media hosts Back-to-School Virtual Conversation

    On September 2, WCMU Public Media (Mt. Pleasant) hosted a “virtual conversation” on Zoom, offering insight on how local Michigan communities are approaching both online and in-person learning while keeping their communities safe.  “Returning to School” featured speakers including Superintendent of Gaylord Community Schools, Brian Pearson; Superintendent of Bay City Public Schools, Stephen C. Bigelow,… read more

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