During the FCC Open Meeting on December 14 , the Commissioners voted along the partisan lines to move the agency a step closer to raising or eliminating the 39-percent ownership cap.

The rule adopted last week starts a process of review that many broadcast industry insiders view as a change to the cap, which currently limits a single owner from controlling stations with reach to more than 39 percent of U.S. households. The 39-percent  cap was last adjusted in 2004.

FCC Chairman Pai noted that technological advances and shifting consumer media habits mean “the marketplace has changed considerably” in the years since and require a new look at the cap.