Market Divisions

Commercial Radio

Market 1……. Detroit Metro Area
Market 2……. Ann Arbor, Battle Creek, Flint, Grand Rapids, Kalamazoo, Lansing and Tri-Cities
Market 3……. Adrian, Cadillac, Jackson, Port Huron and Traverse City
Market 4……. Alpena, Escanaba, Marquette and Others

Commercial Television

Market 1……. Detroit Metro Area
Market 2……. Flint, Grand Rapids, Kalamazoo and Tri-Cities
Market 3……. Cadillac, Jackson, Lansing and Traverse City
Market 4……. Alpena, Escanaba, Marquette and Others

Statewide Broadcasting Networks

Radio – All Statewide Radio Networks
Television – All Statewide Television Networks

Public Radio

Group 1……. Public radio stations with a $2 million budget or less.
Group 2……. Public radio stations with more than a $2 million budget.

Public Television

All public television stations will compete in one public television division.

Station of the Year

All commercial radio and TV stations entering the Broadcast Excellence Awards will be eligible for the Station of the Year. Station of the Year will be based on the total cumulative points for ALL awards won, with additional points added in the following weighted categories:

Commercial Radio

  • Commercial
  • Community Involvement
  • Feature/Use of Medium
  • Marketing Materials and Promos
  • Newscast
  • Personality*

Commercial Television

  • Community Involvement
  • Investigative Story
  • Newscast
  • Sports
  • Weathercast

*Stations may enter any of the listed Personality categories. If a station wins Best or Merit in more than one Personality category, the highest points won in any of the Personality categories will be applied to the Station of the Year competition.

** See Tie Breaker Below

Public Radio & Television

Only those public radio and television stations who enter the Station of the Year category are eligible for Station of the Year. Station of the Year will be based on the total cumulative points for ALL awards won, with weighted points in the Station of the Year Category.

** See Tie Breaker Below

**Tie Breaker

In the event of a tie for both commercial and public stations, the station with the most Best awards will be awarded Station of the Year. If a tie still remains, the station who placed Best in the Community Involvement category will be awarded Station of the Year.

Category Descriptions and Criteria:

Market is defined by size of the market your station serves. Simulcast stations can enter only in the largest market they serve.

Commercial Radio Categories

1. BREAKING NEWS STORY
A single report or series of reports on a breaking or “unplanned” news event (including storm coverage) under media deadline. Criteria: manner in which the news organization responded, presentation of facts, delivery, follow-ups and news elements uncovered.

2. COMMERCIAL
A single commercial. May be any commercial announcement written and produced by station personnel. May not include announcements produced with outside advertising or production agency assistance or directions. Maximum length of spot – no more than one minute. Criteria: creativity, effectiveness and production.

3. COMMUNITY INVOLVEMENT
A compilation audio file with 3-5 events. May be any public service announcements locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Entry must include a 200 word explanation of events. Stations may include video/audio reel summarizing events that is no longer than 5 minutes in length. One entry will be allowed per station. Criteria: production, creativity and community impact.

4. FEATURE PROGRAMMING
A series of reports on a single topic which may be a public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s programming, recreation, sports, special performances, parades, concerts, etc.) at local and state levels. Criteria: production, relevancy and creativity.

5. FEATURE/USE OF MEDIUM
A single report which may have aired in a newscast as relief or contrast to serious reporting or a long form program. Criteria: human interest, subject portrayal, creative writing, entertainment value, effective use of the audio medium, control of the medium, natural sound and editing.

6. INVESTIGATIVE STORY
Coverage of a significant event affecting the community. May be an investigative or enterprise story. Criteria: significance, presentation of facts, thoroughness and delivery.

7. MARKETING MATERIALS AND PROMOS
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

8. MORNING SHOW BROADCAST PERSONALITY OR TEAM
Best on-air morning broadcast personality or broadcast team. Maximum length of spot is five minutes. Criteria: production, effectiveness and creativity.

9. NEWSCAST
Best locally originated newscast. Criteria: presentation, production values, interest of stories presented and overall impact of the newscast.

10. PLAY-BY-PLAY SPORTS
Best locally originated play-by-play live sports coverage. Criteria: presentation and production values.

11. REGULARLY SCHEDULED WEEKDAY BROADCAST PERSONALITY OR TEAM
Best regularly scheduled on-air weekday broadcast personality or broadcast team. Maximum length of spot is five minutes. Criteria: production, effectiveness and creativity.

12. REGULARLY SCHEDULED WEEKEND BROADCAST PERSONALITY OR TEAM
Best regularly scheduled on-air weekend broadcast personality or broadcast team. Maximum length of spot is five minutes. Criteria: production, effectiveness and creativity.

13. SPECIAL SHOW BROADCAST PERSONALITY OR TEAM
Best on-air special broadcast personality or broadcast team. Maximum length of spot is five minutes. Criteria: production, effectiveness and creativity.

14. SPORTS
Best locally originated, regularly scheduled sportscast. Criteria: presentation, production values and interest of stories presented.

15. USE OF NEW MEDIA
Stations should showcase their use of new media in single or multiple projects. Entries should include one or more of the following: use of the Internet and/or web, social media, tablets, cell phones, mobile apps, podcasts, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). Entries will be judged on innovation, creativity and journalistic excellence.

Commercial Television Categories

1. BREAKING NEWS STORY
A single report, or series of reports, on a breaking or “unplanned” news event (including storm coverage) under media deadline. Criteria: manner in which the news organization responded, presentation of facts, delivery, follow-ups and news elements uncovered.

2. COMMERCIAL
A single commercial. May be any commercial announcement written and produced by station personnel. May not include announcements produced with outside advertising or production agency assistance or directions. Maximum length of spot – no more than one minute. Criteria: creativity, effectiveness and production.

3. COMMUNITY INVOLVEMENT
A compilation clip with 3-5 events. May be any public service announcement locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Entry must include a maximum 200 word explanation of events. Stations may include video/audio reel summarizing events that are no longer than 5 minutes in length. One entry will be allowed per station. Criteria: production, creativity and community impact.

4. FEATURE/USE OF MEDIUM
A single report which may have aired in a newscast as relief or contrast to serious reporting or a long form program. Criteria: human interest, subject portrayal, creative writing, entertainment value, effective use of audio, video and editing medium.

5. INVESTIGATIVE STORY
Coverage of a significant event affecting the community. May be an investigative or enterprise story. Criteria: significance, presentation or facts, thoroughness and delivery.

6. MARKETING MATERIALS AND PROMOS
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

7. MINI-DOCUMENTARY OR SERIES
Series of reports on a single topic which may be included in a regularly scheduled newscast. Criteria: significance, resourcefulness, comprehensive, thoroughness of research and production values.

8. NEWSCAST
Best locally originated newscast. Criteria: presentation, production values, interest of stories presented and overall impact of the newscast.

9. NEWS ANCHOR
A compilation clip highlighting applicants news anchor abilities. Maximum of five minutes in length. Each station it allowed to enter up to five candidates. Criteria: Story approach, on-air presence and delivery.

10. NEWS REPORTER
A compilation clip of 3-5 events highlighting in the field news reporter. Maximum of five minutes in length. Each station is allowed to enter up to five candidates. Criteria: writing, story approach, on-air presence and delivery.

11. NEWS SPECIAL
A single, self-contained report or program which aired separately from a regularly scheduled newscast and is at least 30 minutes in length. Criteria: significance, resourcefulness, comprehensiveness, thoroughness of research and production values.

12. PHOTOJOURNALIST
A compilation clip of 3-5 events showing applicant’s best work. Maximum of five minutes in length. Each station is allowed to enter up to five candidates. Criteria: creativity, continuity and technical production.

13. SPECIAL INTEREST PROGRAMMING
Public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s programming, recreation, sports, special performances, parades, concerts, etc.) at local and state levels. Criteria: locally produced, presentation, production and comprehensiveness.

14. SPORTS
Best locally originated, regularly scheduled sportscast, play-by-play or live sports coverage. Criteria: presentation, production values and interest of stories presented.

15. USE OF NEW MEDIA
Stations should showcase their use of new media in single or multiple projects. Entries should include one or more of the following: use of the Internet and/or web, social media, tablets, cell phones, mobile apps, podcasts, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). Entries will be judged on innovation, creativity and journalistic excellence.

16. WEATHERCAST
A locally originated, regularly scheduled weather broadcast. Criteria: clear presentation of facts, delivery/communication skills and effective use of available technology to enhance audience understanding.

Public Radio Categories

1. COMMUNITY INVOLVEMENT
May be any public service announcement locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Submit file and any substantiating material. Entry must include an explanation of events.

2. FEATURE/USE OF MEDIUM
A single report which may have aired in a newscast as relief or contrast to serious reporting or a long form program. Criteria: human interest, subject portrayal, creative writing, entertainment value, effective use of audio, video and editing medium.

3. HARD NEWS & CURRENT EVENTS STORY
Coverage of a significant event effecting the community. May be an investigative or enterprise story. Criteria: significance, preservation of facts, thoroughness and delivery.

4. MARKETING MATERIALS & PROMOS
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

5. MEMBERSHIP APPEAL
A live or pre-produced pitch or spot which is engaging and moves listeners to action. Criteria: should be unique, entertaining and creative.

6. MINI-DOCUMENTARY OR SERIES
Series of reports on a single topic which may be included in a regularly scheduled newscast. Criteria: significance, resourcefulness, comprehensive, thoroughness of research and production values.

7. MUSICAL PROGRAMMING
Best locally originated, regularly produced musical programming. Criteria: presentation, entertainment value, creativity and enrichment.

8. NEWSCAST
Best locally originated newscast. Criteria: presentation, production values, interest of stories presented and overall impact of the newscast.

9. NEWS SPECIAL OR PUBLIC AFFAIRS PROGRAM
A single, self-contained report or program which aired separately from a regularly scheduled news program and is at least 30 minutes in length.
Criteria: significance, resourcefulness, comprehensiveness, thoroughness of research and production values.

10. SPECIAL INTEREST & CULTURAL PROGRAMMING
Public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s Programming, recreation, sports, special performances, parades, concerts, etc.) at local and state levels. Criteria: locally produced, presentation, production and comprehensiveness.

11. STATION OF THE YEAR
A 1,000 word maximum essay explained why the station is deserving of the station of the year award. Must include as least three testimonials or letters of support from station partners, sponsors and/or affiliates. A station MUST enter this category to be considered for station of the year.

12. USE OF NEW MEDIA
Stations should showcase their use of new media in single or multiple projects. Entries should include one or more of the following: use of the Internet and/or web, social media, tablets, cell phones, mobile apps, podcasts, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). Entries will be judged on innovation, creativity and journalistic excellence.

Public Television Categories

1. COMMUNITY INVOLVEMENT
A compilation clip with 3-5 events. May be any public service announcement locally produced by the station, a public service activity coordinated by the station or any form of gratis community outreach which is a public service of the station to serve its local community. Entry must include a maximum 200 word explanation of events. Stations may include video/audio reel summarizing events that are no longer than 5 minutes in length. One entry will be allowed per station. Criteria: production, creativity and community impact.

2. CULTURAL & PERFORMING ART
A single program or series primarily featuring performances. May include no more than three excerpts from a series. Criteria: subject portrayal, entertainment value and effective use of audio, video and editing medium.

3. CULTURAL PROGRAMMING
A cultural documentary or series that presents the arts or cultures of a community. Criteria: enrichment, thoroughness, production and presentation.

4. INDEPENDENT PRODUCER
May only be entered by a Public Television Station. An independently produced program or series that must have aired on the sponsoring public station. Criteria: presentation, production, thoroughness and enrichment.

5. MARKETING MATERIALS & PROMOTIONS
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

6. MEMBERSHIP APPEAL
Promotion of your station or a promotional announcement for a program your station produces and airs. Must be written, produced and aired on your station. May be single announcement or series. Criteria: creativity, effectiveness and production.

7. MINI-DOCUMENTARY OR SERIES
Series of reports on a single topic which may be included in a regularly scheduled newscast. Criteria: significance, resourcefulness, comprehensive, thoroughness of research and production values.

8. NEWS OR PUBLIC AFFAIRS SPECIAL
Best locally originated news or public affairs program or series. Criteria: presentation, production values, interest of stories presented and overall impact of the program.

9. NEWS SPECIAL OR DOCUMENTARY
A single, self-contained report or program which is a least 30 minutes in length. Criteria: significance, resourcefulness, comprehensiveness, thoroughness or research and production value.

10. SPECIAL INTEREST
Public affairs program featuring issues of interest to Michigan citizens of all ages (may be children’s programming, parades, etc.) at local and state levels. Criteria: presentation, production, comprehensiveness and enrichment.

11. SPORTS, OUTDOOR OR RECREATION
Best locally originated outdoor or recreation program, series or live sports coverage. Criteria: presentation, production values and interest of stories presented.

12. STATION OF THE YEAR
A 1,000 word maximum essay explained why the station is deserving of the station of the year award. Must include as least three testimonials or letters of support from station partners, sponsors and/or affiliates. A station MUST enter this category to be considered for station of the year.

13. USE OF NEW MEDIA
Stations should showcase their use of new media in single or multiple projects. Entries should include one or more of the following: use of the Internet and/or web, social media, tablets, cell phones, mobile apps, podcasts, or other forms of new media. Entries must include an audio and/or visual presentation and a short explanation (500 words or less). Entries will be judged on innovation, creativity and journalistic excellence.

Networks

Network categories are the same as the commercial categories with the addition of the Independant Producer Category outlined in the Public Television Division.

Rules

1. This competition is open to all commercial stations, public stations and statewide broadcasting networks based in Michigan. Commercial stations may only enter in the Commercial categories and Statewide Broadcasting Networks are eligible to enter in all Commercial categories and only public television category #4 “Independent Producer” from the Public categories. Only stations receiving Corporation for Public Broadcasting (CPB) funding may enter in the Public categories. Public stations are defined as a station licensed to operate as a non-commercial broadcasting station with primary studios and FCC authorized broadcast operations in Michigan and in partnership with another entity or itself meeting the then applicable minimum qualifications established by the Corporation for Public Broadcasting for Community Service Grants, as adjusted from time to time.

2. Digital sub-stations must enter under their own separate digital sub-station call letters and cannot be combined with the primary station’s entries, unless the entry aired on both stations. Please note all digital television sub-stations are now included in the list of stations in the online entry system. All primary station call letters will retain -TV at the end of their call letters. (ie: XXXX-TV, XXXX-DT2, XXXX-DT3 or XXXX-DT4)

3. To enter in the Statewide Broadcasting Networks divisions, entrants must be a Michigan-based producer of network and syndicated programming. Entry must be aired on Michigan licensed broadcast stations.

4. Statewide broadcasting networks are not eligible for Station of the Year.

5. All entries must have been produced and broadcast during the 2017 calendar year from January 1, 2017 to December 31, 2017.

6. Entries must have been created, produced and aired by the entrant’s station. Awards are given to an individual station, not to individual talent. All entrants must identify themselves by using one set of station call letters unless the group of call letters are COMPLETELY simulcast.

7. Entries are limited to three (3) per station in each category with the exception of the Commercial Television Community Involvement, the Commercial Radio Community Involvement, Public Radio and Public Television Station of the Year categories which are limited to one (1) and the Commercial Television News Reporter, News Anchor and Photojournalist categories which are limited to five (5).

8. ALL ENTRIES MUST BE SUBMITTED USING THE ONLINE ENTRY SYSTEM. HARD COPIES WILL NOT BE ACCEPTED.

9. All entries must first be uploaded to an external hosting site before they can be submitted to the online entry system. Below are some suggested sites. If you choose to use a site other than the sites suggested below, it is the responsibility of the station to make sure the link remains operational through the awards ceremony on March 7, 2018. NOTE: Analytics from online hosting sites may not be accurate. Additional fees and restrictions may apply to outside sites, please see each site for details.

• YouTube.com • vimeo.com • kiwi6.com • tindeck.com

10. For all winning entries, the station must also submit a :15 second, high resolution clip that can be used during the awards ceremony. Clips will be submitted via an FTP site under password protection. Upon being notified of your winning entries, a station will be emailed an access code for the FTP site to upload their winning clips. All corresponding clips must be labeled the same as the winning entry title(s) and must be submitted within seven (7) business days of being notified of any winning entries.

11. Entries may not include pre-roles or any advertisements and may not exceed more than one (1) hour in length unless otherwise specified.

12. All requested information must be complete in order to qualify.

13. Entry fees are $45 per entry for MAB, MAPB and Associate members; Non-member rate is $90 per entry. Online payments must be made before the close of the online entry system at 12:00 p.m. (noon), January 12, 2018. If paying by check, please send an email indicating your intention to pay by check and the amount that will be paid. Credit card payments must be made online before the system closes. Check payments must be received no later than the close of business on January 19, 2018 or the entries will not be submitted for judging. All fees for each station may be paid in one or multiple transactions.

14. Entries must be submitted online by Friday, January 12, 2018 at 12:00 p.m. (noon).

15. Finalists will be notified by mid-February. Winners, including the Stations of the Year, will be announced at the Great Lakes Media Show , Wednesday, March 7, 2018 during a special Broadcast Excellence Awards Presentation.

16. All entries must be produced by the station or network. Entries may not be produced with outside advertising or production agency equipment, assistance or direction (excluding the Public Television, Independent Producer category). Public entries must be at least 51% locally produced. Public programs distributed throughout the state may be entered by the originating station only.

17. Entries without payment and/or incomplete entry information will be disqualified.

18. Commercial Station of the Year Awards: Points for Station of the Year will be calculated as follows: Best Award = 10 points; Merit Award = 5 points; and 10 additional points per winning entry will be awarded in the weighted categories. The Station of the Year award points will be calculated and verified by an independent accounting firm.

19. Public Station of the Year Awards: Points for Station of the Year will be calculated as follows: Best Award = 10 points; Merit Award = 5 points with the exception of the Station of the Year category. For a station to be eligible for Station of the Year they must have entered the Station of the Year category. The winners of both the Best and the Merit award in the Station of the Year category will receive an additional 60 points to be counted toward Station of the Year. The Station of the Year award points will be calculated and verified by an independent accounting firm.

20. Judging will be conducted by broadcasting peers outside the state of Michigan using the same online system the MAB uses for entry.|

21. An award will be given in each category unless, in the opinion of the judges, no award is deserved. The decision of the judges is final. Please note: all judges will be requested to view at least 25% of each entry before making any judgments.

22. Disputes, of any kind, about this program will be reviewed by the MAB Awards Committee.